New FB’s Instant Articles Publishing App
What is Bolt Publisher?
Bolt Publisher is a web-based app to easily post or schedule (multi-media) articles to Facebook’s Instant Articles Platform.
An Instant Article is an HTML5 document that loads very quickly in Facebook because they’re hosted on Facebook. Instant Articles give you the ability to tell rich stories in a branded and customizable article format that renders fast on mobile (Source Facebook).
Bolt Publisher is 100% Facebook approved and uses FB’s Instant Articles API.
What makes Bolt Publisher so unique?
It’s the first app on the market right now for instantly publishing to Facebook’s Instant Articles platform without cutting through all the hassles of configuring Instant Articles manually yourself.
Because the configuration of your first Instant Articles is not that easy (understatement), most wannabee publishers give up after trying themselves or have to hire an expensive developer.
Now with Bolt Publisher, you won’t need a developer to configure Instant Articles, transfer your blog posts into approved Instant Articles or to create you own Article Style.
You’ll use the API and built-in professional editor of the Bolt Publisher App.
Inside, you can change fonts and font sizes and add interactive elements such as videos, slideshows, tweets, Instagram posts, audio, maps, buttons and more…
(And if you’ll buy the first upsell, the PRO version, you can also include opt-in forms inside your article).
Hence, anybody can now easily publish Instant Articles on Facebook.
But why should you publish Instant Articles?
Main advantages of Facebook’s Instant Articles
The whole idea behind Facebook’s Instant Articles is to give mobile users a better and faster experience. Just as Google gives priority to Accelerated Mobile Pages (AMP), Facebook will show these articles more often than regular Facebook posts that aren’t mobile optimized.
So, you will get more eyeballs to your articles from mobile users. Either they will see your articles more often and/or won’t leave your regular (blog) page due to slow loading times.
Another benefit is that Facebook manually approves all Instant Articles Publishers. You need to give them 5 example articles in the style you want to use for your Instant Articles.
If you want to spam with PLR articles or include links to common used Affiliate Sites, Facebook won’t approve you.
Hence, “approved” articles have “a higher content value” in the eyes of Facebook, resulting in more views.
The downside of Instant Articles is that’s more difficult to monetize your content and visitors stay on Facebook instead of going to your website.
I found this interesting article to see more pros and cons about Facebook’s Instant Articles.
Main features of Bolt Publisher:
- Web-based app. Hence it works on both Mac and PC, and on any device with internet connection.
- Easy to use and highly effective User Interface. This software is super easy to use, no experience needed.
- Multimedia Builder (Editor). Easily add videos, slideshows, tweets, Instagram posts, audio, Google Maps, buttons and more inside your articles.
- Calender and Scheduler. Use the calendar to schedule your articles for later publishing.
- Intuitive Analytics to see how users are engaging with your content.
- Step-by-step video training on how to use the software for maximum effect.
- [Pro Upgrade feature] Possibility to use Opt-in as extra element inside the articles. Integrations with all major Autoresponders as AWeber, GetResponse, ActiveCampaign, and MailChimp.
- [Pro Upgrade feature] Publish your Facebook Instant Articles inside Apple News.
- Fully integrated with Facebook’s API.
Watch the demo walkthrough video from Sam Bakker, one of the creators/sellers:
Are there any shortcomings?
The main purpose of Bolt Publisher App is to create new Instant Articles from scratch.
You first have to start a campaign and add some basics as Title, Subtitle, Name of the Author, Author Description and add your cover image (post thumbnail).
(Very boring to do all the time for each new article! It would have been much easier if you could use a standard template for using the same author again and again.)
After setting your campaign details, you can create your article with the editor.
Of course, you can copy and paste an existing WordPress blog post or any other content from an existing web page.
But be sure, you won’t include code that Facebook doesn’t allow you to use (f.e. non-HTML5 code).
If you do, you will see some PHP code errors (that most of you probably won’t understand) and you can’t publish that article.
Most of the times, if you’ll get an error like this, remove the interactive elements and keep your page simple (and only use the elements built in the editor).
To conclude, Bolt Publisher is not an automatic tool for publishing all your blog posts automatically as Instant Article (by using an RSS Feed).
No, you can only manually create one article a time and schedule it before you can create another one.
(But be aware: it will probably take you some time and possible headache to set this up properly and be approved by Facebook)
Last final remark. Although you’ll use the approved API as created by Bolt Publisher you still need Facebook’s approval before you can publish Instant Articles. In one of the tutorial videos, you will be taught how to do this. No big deal and you will be definitely approved the first time, but be in mind that it will take Facebook approximately 2 days to approve your request.
Why should you buy Bolt Publisher?
Because this is the only web-based App available on the market right now that allows you to easily post or schedule (multi-media) articles to Facebook’s Instant Articles Platform.
Now anybody (without technical/developer skills) can publish Instant Articles and benefit from the extra mobile exposure without going through the hassles of configuring Instant Articles and getting your settings (i.e API) approved.
So this software fills a gap in the market.
And you can get this amazing software tool now for an unbelievable low…
For a limited time, you can get the Bolt Publisher Unlimited License for a one-time fee of only $67.00.
After the special price period ends, this software will probably be sold on a monthly basis.
So don’t wait too long. Watch the timer on the sales page.
This license gives full access for a one-time payment. No monthly fee.
You can use the Unlimited license for unlimited Facebook Pages and you can publish unlimited Instant Articles.
The offer has a 30 days no questions money back guarantee period.
Upsells and OTOs
As first upsell, you can buy the Bolt Publisher PRO version ($67.00). Now you’ll get some extra features. For me the most import feature is the option to add optin-forms inside your Instant Articles. Plus you can use your articles to publish on Apple News. A great way to increase your (mobile) reach even more.
As second upsell, you have the opportunity to get the Bolt Publisher – Rebrandable Consultant License ($197.00 per year). This is a full White Label license where you can sell Bolt Publisher to your clients under your own brand name and on your own domain. Hence, your clients won’t know you are using Bolt Publisher. It’s very easy to setup and to add new clients. Just follow the steps in the video training. You can charge your (local) clients any price you want or offer them services for (monthly) fees.
As final upsell, you can buy the Bolt Publisher Outsourcing License for $47.00. Now you can give access to your outsourcers to create and publish your Instant Articles. It even includes a built-in feature to search for article writers inside 2 popular article writers websites.
My Bolt Publisher Bonus
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